C2I Symbol Guidelines

C2I Symbol Guidelines

Protocol • Usage • Brand Identity

The C to I Symbol is the heart of the Seedhe Ho Jao Movement. It is not just a design but a behavioral reminder — a call to transform posture from “C” (curve) to “I” (straight, confident).

To preserve its meaning and consistency across the world, the following protocol and guidelines must always be respected.

1. Protocol of the Symbol

• ✅ The symbol must always be used in its proper design format. Any tempering, distortion, or misalignment will violate the ideology of the movement.
• ✅ The letters “C” and “I” must remain clearly recognizable in every usage.
• ✅ When hand-drawn (by artists, students, or participants), care must be taken to ensure the objective of the design — posture correction — is not compromised.

2. Usage Guidelines

• Size & Visibility:
  The symbol should be large enough so that even the farthest person in the premises can see it clearly.
• Format & Shape :
  • Must always be placed on a square sheet or surface
  • Should be used in multicolor format as provided in the official design kit.
  • If monochromatic use is unavoidable, only the official monochrome variants (available at c2i.life) may be used.

Color Policy :

• No unauthorized color combinations are allowed.
• The symbol should never be altered, re-colored, or over-styled in any way.

Integrity of Design:

• No editing, distortion, or additional elements may be placed within the symbol.
• Do not crop, tilt, or stretch the design.

3. Brand Guidelines

The C2I Symbol is a global identity mark for posture awareness. Its usage must reflect professionalism, clarity, and consistency.

• Always leave sufficient clear space around the symbol to ensure visibility.
• The symbol should never be overlapped with text, logos, or distracting backgrounds.
• The sponsor’s name/logo may only appear at the footer section of the printable material, as approved by the movement.

4. Black & White Surface Use

• For black surfaces, use the official white version of the symbol.
• For white/light surfaces, use the standard multicolor version.
• Do not create new outlines, shadows, or effects.

5. Digital Screen Use

• For websites, apps, and presentations, always use high-resolution official digital files.
• Ensure proportion is maintained across devices (desktop, mobile, projector).
• Never animate, distort, or morph the symbol in ways that change its original form.

6. Flex Printing of the Symbol

• Only high-resolution files should be used for flex printing.
• The symbol must retain its square ratio without stretching.
• For large banners/posters, ensure sharpness and visibility are preserved.
• The sponsor’s name/logo may appear at the bottom as per the approved design format.